Fine Fragrance: Now Everybody Have Their Perfume Label

I just wondering why everybody especially celebrities now have their own perfume label? Well its OK if Jlo or Kate Moss Release their perfume..but Marilyn Manson? I had no idea if selling fragrance and perfume oils would be so profitable, but here the fact of the profit of perfume business i found

it was Elizabeth Taylor the first one to capitalize on her brand status with a perfume line. Despite her absence from movie screens, Taylor’s fragrance White Diamonds remains a top seller One star, though, has risen above the rubble: Elizabeth Taylor. Her fragrance White Diamonds, introduced in 1992, was among the top three best-selling brands in 2005, with sales of $50 million in the United States, according to Elizabeth Arden, its manufacturer. That success was considered an exception until 2002, when Jennifer Lopez jump-started the category with her first scent, Glow. And now seems every celebrity must have their label for perfume..Singer, actress. supermodel, athlete.

With even romance novelist Danielle Steel and rocker Marilyn Manson having their own brands, They think its a simple thing to enter the fragrance market, but its a wrong opinion. celebrity fragrances are the fastest-growing segment of the $2.9 billion perfume market, according to market researcher NPD Group. And established brands such as Chanel and Guerlain are turning to Hollywood stars to pitch their flagship scents.Liz Tilberis, the editor of Harper's Bazaar, said"It has to be someone with elegance, someone with a certain chic, and someone that people like and can relate to. And these days, that's a tough call."

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